The SEO sector faces another year of challenges in 2012. There are old trends that need to be thrown into the trash bin and there are new trends that need to be ushered to the limelight. The growing need for social media inclusion, for instance, is one of the most anticipated innovations this year. Although it remains a fact that content creation and link building are the major blocks of SEO, social media is expected to take a seat in the list of priority SEO strategies this year. Social search is projected to be solidifying the S that goes into SEO, especially now that Bing has integrated Facebook data into its search results and Google has presented its Google Search Plus Your World.
The implementation of SEO strategies in previous years was simple. Too simple, that even small business companies were granted the means to compete and even outmanoeuvre the corporate giants on the Internet platform simply by using SEO. Truth is, small enterprises with cunning SEO strategies dominate the Web in terms of securing specific query-relevant rankings in search engines such as Google. Today, SEO has changed for the better and for Internet companies, catching up is critical now more than ever.
To be well represented in Google’s recent algorithmic shifts, SEO needs to be as conversational as it is contextually meaningful. Even though Google’s search engine results have been shaped by measures of social signals for several years now, it’s only now that these social signals resonate in the realm of SEO through the launch of Google Search Plus Your World this year.
Google+ buttons made its debut in June 2011. Interestingly, the crowd did not receive it warmly then. Much to the disappointment of Google, the new feature was received coldly by the market. Just recently though, Google’s CEO Larry Page announced that the Google+ online user population has doubled from 40 million users as of October 2011 to 90 million users.
Google Search + Your World is a centralised social hub that fuses search results and social functions. The rising popularity of social revolution is simply unstoppable. Google Search Plus Your World is a testament to the fusion of social media and SEO, and might possibly become the first step in delineating what is significant for the personalised search queries of online users.
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