Back Links From Bidding Directories

If you are unfamiliar with bidding directories, you are probably wondering how they work and what they are used for. Bidding directories primarily serve two purposes. Bidding directories provide a listing in a related category which will help customers find you and they also provide an incoming or “back link” which the search engines like.

Most webmasters and search engine marketers agree, for a web site to rank well, it needs incoming links. When the Google, Yahoo, or MSN spiders are crawling a bidding directory and it finds a link in a related category which points back to your site, it will associate the “anchor text” within the title, with your web site.

Deep Links

In the case of a bidding directory, it will create several links which point back to your site, including deep links, on your “details” page. Here is an example of a detail page: >> Directory Bidding <<. You will notice underneath the “Site Resources” heading there are 5 links. These are referred to as deep links.

Over time, as the spiders follow the deep links on the details page, they will associate the anchor text used in the link, with that particular page. So, in this scenario, the search engines will associate the term “Directories Bidding FAQ” with that page.

Back Links From High Page Rank Web Sites

Whenever possible, you want to promote your interior pages, not just your home page. Bidding directories give you that opportunity. By bidding high enough, you can land on the homepage and your site will be crawled every time the Bidding Directories site is crawled! In this case, it is a Page Rank 4 website and has a lot of authority when linking to your site. A link from a PR4 web site is viewed as ver important by the search engines.