If you have been in the online marketing niche for sometime, you will know that marketing with articles is the single most effective technique for driving traffic, increasing sales and leads. The Internet, and getting online properties ranked and noticed, is all about content. However, many beginners how try their hands at article marketing make some fundamental mistakes and often end up frustrated. The key to effective article writing is in creating content that compels readers to click through to your website and at the same time pre-sells them on whatever it is you are selling or promoting.
Listed here is a small compilation of a few great strategies for article marketing and article rewriting. Give them a try and I’m sure you’ll see an increase in your article marketing success.
- Use bulleted lists and sub topics in your article. No one likes to read many paragraphs of content which isn’t up-to the point. If you are submitting your article to a directory like eZine Articles, the user might just click on scores of other links and ads that are found everywhere in the site.
- Don’t “push product” right from the beginning of your text. Remember that you are pre-selling a product, not selling it. As a general rule, try to talk about a problem the reader might have, first. Then talk about how nice it would be not to have this problem anymore and finally start hinting that a particular product would be the ideal solution for them. This will pre-sell the product to the user.
- If you consider distributing content to many different article directories and websites, article spinning can make a big difference for your results. Once you have written an article, rewrite the article, change the sentence structure, replace words with synonyms and presto! you have a new article ready to be submitted.
- Make the most of the link you can insert in the “bio box” of your articles. Add a compelling call to action and use your targeted keyword as the anchor text. This way, you increase click-throughs and get the best SEO benefit.
These are my personal top five basic article marketing tips. Try them out and I’m certain you’ll see positive results.