Since the early 2000s, Adwords has been the premium destination for PPC advertisers who want to drive highly qualified and targeted traffic. Today, we will discuss some effective ad copywriting tips that you can steal and never have to pay us for.
Your success with Adwords PPC or any other is test your ad copy using split testing. Your ability to test well will also hinge on your ability to know what to test and the quality of your ad copy.
You can always keep right on testing even if you have very good existing conversion rates.
Split testing (A/B) is the secret sauce when it comes to optimizing your PPC campaigns. The key to doing it the right way is to take it one step at a time. When you do this kind of testing, all you’re doing is testing one aspect of your copy at a time. Only make a change to one thing in your ad when testing, such as the headline. You will get the most accurate test results with the highest number of impressions your ad receives.
Once you have the results in your hand, move on to your next element and test it out completely. Yes, this does take some time, but you can eventually test all components of your ad. Of course you are interested in your CTR when you test so you know what your conversion rate is. At this point, since we’re talking about your ad, all is determined by the ad copy and that’s pretty much it. Further on down the line is the landing page conversion rate which is totally separate from your PPC ad’s conversion rate. Obviously, you must work on your ad copy and other Adwords execution principles so your ad conversions are great.
Find the best benefit about your product or service, and then express that in your ad copy. When in doubt – test, and so just do some split testing with a short list of what you consider to be the best benefits of your product, or service. Your market audience will let you know if you’ve done your job. If you are unsure about this whole “benefits” conversation, then you need to know what a benefit is and how to write them, but it’s not hard. If you commit yourself and decide to learn how to succeed with Adwords, then that is a goal you can achieve. Not all campaigns will be winners, but that happens to everyone and don’t let it get you down. The best thing you can do is always improve your knowledge if you can, and then keep at it – keep trying and expecting success. Of course if you learn how to write killer classified ad copy, then you can easily learn everything else you need to know.
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